Mike Kelly founded Brand Value Advisors (BVA) in 2007. After many free lunches with friends in private equity and venture capital who wanted to pick his brain on all things related to brands, Mike realized that there was a need for a marketing and branding advisory firm focused on the unique requirements of this investor class, and he started the firm. Three years later, BVA is a leading marketing advisory firm in this space.

BVA's areas of expertise include brand strategy, brand valuation, and sales and marketing implementation. Our core competencies combine those offered by large consulting firms and marketing and advertising agencies within a novel business model.

Based on an engagement's scope and focus, we assemble a team with a project lead; consultants from our group of more than 30 C-level, subject-specific advisors; and implementation resources (through strategic partnerships with leading market research firms, media companies, advertising agency holding companies and production companies).

The benefit to our clients is access to best-in-class, custom-built teams that are right-sized for a project's scope. The value is cost-effective and efficient solutions to discrete business challenges.

 

These are the guys we call when we need to make brand value tangible, as their approach always delivers. As the folks charged with getting the best price for our client, we consider BVA critical to the valuation process – they’re one of our most important partners.

Dave Jacquin, Founder and Managing Director, North Point Advisors